Here’s The Email Apple CEO Tim Cook Just Sent About Hurricane Harvey

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Apple CEO TIm Cook addressed the results of Hurricane Harvey in an electronic mail to staff on Wednesday afternoon and mentioned that the corporate had helped increase greater than $three million for aid efforts.

“Because Texas is home to more than 8,700 of our coworkers, the storm’s impact is felt by all of us,” he wrote in a message obtained by BuzzFeed News, including that the iPhone maker has a world disaster administration workforce on the bottom that’s serving to to maneuver some staff and their households.

Cook famous that he was in Austin final week, a day earlier than Harvey hit the Texas shore, and requested the workers donate meals and provides at Apple’s Austin campus. Apple additionally allowed clients to donate to the American Red Cross by means of its App Store, with the corporate matching worker donations two-for-one. So far Apple customers have raised greater than $1 million , whereas the corporate has pledged $2 million.

Another know-how chief, Facebook, took a distinct method in soliciting donations from customers for Hurricane Harvey, routing donations made by means of the social networking platform to the Center for Disaster Philanthropy, a lesser-known group that BuzzFeed News examined on Tuesday. Facebook had beforehand partnered with the American Red Cross for catastrophe fundraising efforts.

Cook mentioned he hoped that a few of Apple’s Houston space shops can be again in operation on Thursday.

“Though our stores in the Houston area are still closed today, we’re working hard to get as many as possible open tomorrow to serve people who have been impacted by the storm,” he wrote. “Our teams are eager to help with problems large and small, and they know there are lots of people in that area who need it.”

Here is Cook’s electronic mail in its entirety:


As you already know, Hurricane Harvey is having a devastating impression on Texas and Louisiana. Our ideas are with our staff within the storm zone and the tens of millions of individuals whose lives have been disrupted by rain, wind and floods. I wish to replace you on a number of the issues Apple has been doing to assist, and methods which you can get entangled.

On the bottom, Apple’s world disaster administration workforce is working to assist our staff immediately affected by the flooding in Texas. The workforce is in shut contact with Apple staff within the Houston space, and so they’re actively doing all the things they’ll to help, together with transferring some staff and their households to security. Apple staff within the Houston space have generously been serving to individuals displaced by the flooding by opening their properties to workforce members and their households, and in some circumstances, aiding in rescue operations. We’re additionally proud that the US Coast Guard is utilizing Apple merchandise in these efforts, with practically two dozen USCG helicopters specifically outfitted with iPads to assist coordinate search and rescue groups.

As Harvey was making landfall, we put in movement vital donation applications. Apple is making it straightforward for purchasers to donate on to the American Red Cross by means of the App Store, iTunes and, and we’re matching worker donations two-for-one. Thanks to your generosity and that of our customers, Apple has helped increase greater than $1 million in simply the previous few days. That’s along with the $2 million Apple pledged to the Red Cross over the weekend.

Though our shops within the Houston space are nonetheless closed at present, we’re working onerous to get as many as attainable open tomorrow to serve individuals who have been impacted by the storm. Our groups are keen to assist with issues massive and small, and so they know there are many individuals in that space who want it.

I used to be in Austin the day earlier than Harvey got here ashore, and the workforce was already bracing for the storm and the lengthy restoration. Today that work continues. At our Austin campuses, we’re kicking off a donation drive in partnership with the Central Texas Food Bank and Caffè Macs to gather meals, diapers and private hygiene objects — all issues which can be vital within the aftermath of a storm of this magnitude.

Because Texas is house to greater than eight,700 of our coworkers, the storm’s impression is felt by all of us. There’s nonetheless a lot to do, and Apple is dedicated to assist.


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