Microsoft is hoping to push its search engine harder in the struggle against Google, with the recent introduction of new AI options for Bing, together with a partnership with Reddit.
At Microsoft’s AI convention in San Francisco, the firm revealed that Bing could be graced with new ‘clever search’ and ‘conversational search’ options.
Simply put, this is going to consequence in extra clever outcomes being returned, with machine studying serving to Bing to ship extra related and correct insights into any given matter. Much like how Google is utilizing machine studying in the similar method.
Where Microsoft is doing one thing completely different is in making Bing able to succinctly presenting a number of viewpoints on sure searches. So, should you ask a query about whether or not some sort of meals or drink is wholesome for you, and there isn’t a clear-cut reply, then Microsoft’s search engine will current these opposing views.
That’s a nifty contact, and it builds on the anti-fake-news measures carried out in Bing again in September. Note that you simply received’t see a number of viewpoints for some subjects although, notably not controversial ones like faith or abortion.
Another function is being launched in the type of clever picture searches, permitting you to go looking inside a picture. So if an individual is sporting a necklace you want, you may concentrate on the jewelry and seek for extra photos of that.
As talked about at the outset, Microsoft has additionally instigated a partnership with Reddit. This implies that Bing users who seek for stuff on Reddit will routinely have the related subreddits surfaced for them, together with a preview of the high conversations of the day. Bing searches for individuals who have accomplished AMAs (‘Ask Me Anything’ periods on Reddit) and can spotlight these question-and-answer periods.
Speaking of questions: who cares about Bing? That’s what some people on the market could also be asking at this level, however the reply is an rising quantity of internet surfers, notably in the US and UK, are utilizing Bing, because it now has a 33% and 26% search engine market share in these territories respectively (in accordance with statistics launched in the summer time).
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