Given the deluge of complaints about Twitter's 280-character restrict when it debuted this fall, you'd suppose folks could be ignoring the brand new, lengthier tweets.
But that doesn't look like the case.
Early information reveals tweets above 140 characters are being appreciated and retweeted at a fee roughly double that of their shorter counterparts. BuzzFeed News obtained the info from SocialFlow, a publishing software utilized by roughly 300 main publishers together with the New York Times and the Wall Street Journal.
SocialFlow reviewed tens of 1000’s of tweets revealed between Wednesday Nov. 29 and Wednesday Dec. 6, analyzing clicks, retweets, and likes. It decided that tweets above 140 characters are being retweeted 26.52 occasions on common in contrast with 13.71 occasions for tweets of 140 characters and under. The firm additionally discovered that longer tweets are being appreciated — once more on common — 50.28 occasions in contrast with 29.96 occasions for shorter tweets. Clicks per tweet for the time interval analyzed have been about even.
A Twitter spokesperson pointed BuzzFeed News to an organization blog post revealed when the 280-character restrict rolled out universally. “In addition to more Tweeting, people who had more room to Tweet received more engagement (Likes, Retweets, @mentions), got more followers, and spent more time on Twitter,” the submit mentioned.
SocialFlow's information quantifies for the primary time a rise in consumer engagement round tweets utilizing Twitter's new character restrict. It's a major bump and one which would appear to place to relaxation the theory that longer tweets would possibly tax the eye spans of individuals used to studying these composed of not more than 140 characters. But once more, the info is publisher-specific.
A phrase of warning: Optimizing for engagement is just not at all times good. Facebook discovered this out the onerous manner after its engagement-driven algorithm pushed pretend information and polarizing content material into its News Feeds forward of the 2016 US presidential election.
Still, for the second at the least, it seems Twitter did one thing that labored.
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